Social activism brand ‘TOMORROW’ has join forces with Stand For Trees on a new partnership for saving forests.
TOMORROW collaborates with both artists and non-profit organisations to create collections in support of ongoing social and environmental issues. 50% of proceeds go to both the artists behind the designs and the organisation that is being supported.
The new Solastalgia collection, in collaboration with Elena Cremona and Stand For Trees, is an innovative grassroots campaign enabling real action against deforestation and forest degradation. Their projects offer millions of individuals around the world the opportunity to offset the emissions they inevitably generate, a space that had previously been dominated by large corporations.
The paired-back and sustainable product range comprises PETA-approved, organic cotton t-shirts, sweatshirts and tote bags made from recycled fabrics. Each design is created on a made-to-order basis, printed direct-to-garment with water-based inks to prevent wastage and water pollution. The colourways are muted, offering a blank canvas for the beautiful and illustrative prints that bring to life each piece.
When people buy a Stand For Trees certificate they are, helping forest communities around the world keep their forests standing, protecting endangered species and biodiversity as well as protecting vital local ecosystems services, like rainfall generation, landslide prevention and soil erosion control. Combined, this helps to reduce poverty and improve quality of life.