After they surprised fans with the new collaboration, Sam Fischer and Demi Lovato shares the official video for ‘What Other People Say‘
The new emotive and compelling official video for ‘What Other People Say’ was directed by Dano Cerny, the video features both Sam and Demi set within a train carriage, showcasing them going about their own lives, but with a unity of emotion that highlights the song’s message of being alone together.
The new collaboration between both of the pop global stars was written by Sam before his single This City became a global hit, it was a song he always knew would be a duet and was blown away when Demi Lovato became the perfect person to accompany him on vocals. Written about a feeling of being alone and not wanting to let people down, the pairing takes two different lives and perspectives and unites them in one message of human experience, emotion, and togetherness
Sam shares about the new single; “What Other People Say is a confession, realizing how far away you can get from who you are in an effort to be liked. It’s about the pressures of society and how getting caught up with the wrong things can change you.”
Sam also shared that he has been chosen as YouTube’s first ‘Artist on the Rise’ for 2021, which follows previous winners Mabel, Aitch, Freya Ridings, Mahalia, Beabadoobee and Celeste.
Demi says; “This song is a reflection on what it’s like to lose who you truly are in an effort to please other people and society. It’s why I wanted to make this song with Sam – ultimately it’s about two humans coming together to connect and find solutions to their problems.”